Realme, the world’s fastest-growing smartphone brand, created a new milestone for its hearables and wearables segment. According to IDC Worldwide Quarterly Wearable Device Tracker, March 2021 release, Realme India has emerged amongst the Top 2 brand in the wristband, watch and TWS category during CY 2020 (Jan-Dec).
Realme launched its first Realme band in March 2020 and its first watch in May 2020. Within a few months of its launch, Realme became one of the Top 2 brands in the wristband category with a 12.3% market share and in the watch category with a 15.7% market share in the year 2020. Realme also made a significant impact in the TWS segment as emerging into the Top 2 brands with a 13.5% market share.
Related Read: Realme Watch S and Watch S Pro launched in India: Specs, Design, Price
The categories of smart hearables and wearables have grown tremendously in the Indian market, and globally, owing to democratized features, groundbreaking technology, unique design at versatile price points. As per IDC data, the overall Indian wearables market has seen remarkable growth in 2020, registering 144.3% YoY, with 36.4 million shipments.
Realme India, within a brief span of time, has blazed past its peers with trendsetting design, technology and performance. Today, the brand flaunts a wide range of smartwatches and TWS products, giving users the preferred tech-lifestyle experience they desire. The milestones also marks Realme’s unique leadership in the tech-lifestyle segment, as the brand gained the second spot within just months of entering the respective categories.
Also Read: Realme Introduces Alkaline Batteries, Priced at Rs.159 (~$2.19) in India
Realme is gradually building a Realme TechLife universe that will empower everyone to enjoy the desired life enhanced by technology. This year, Realme is starting the new Realme TechLife master plan and encouraging brands with the same dream to empower consumers’ life with Tech to join this new AIOT Eco Platform, and together contribute to the world to get more versatile technology products.
Building on the momentum, realme India will continue to bring innovation and leap-forward performance with best-in-class features and design at its price segment.
