Realme, a Chinese smartphone manufacturer, has announced its ambitions to join the US market later this year as part of an expansion strategy. Realme was formerly a part of Oppo but was eventually was split out as an online-only brand in India back in 2018 rivalling Xiaomi’s Redmi, Note and POCO line of devices, sweeping the country’s smartphone market with its value-for-money offers. The company has since expanded to China and Europe, with now plans to enter the United States.
Realme’s Madhav Sheth announced the brand’s entry into the US market this year in an interview with Android Authority. Regrettably, the executive failed to specify a timetable. Only Motorola, OnePlus, and to a lesser extent, TCL have made inroads into the US market in recent years, indicating that it is a difficult nut to crack for Chinese smartphone makers. Is this a market Realme intends to enter in 2022?
Realme will not be delivering smartphones to the United States, according to Sheth, but it has stated that it would provide IT and AIoT solutions to the market in 2022. Some speculations for the products include: streaming TV sticks, wireless earbuds, smartwatches, and robot vacuums to compete with Xiaomi, but the Realme spokesperson didn’t specify particular goods.
Realme’s plan to join the US market comes at a time when Sino-American relations are at an all-time low. The US has imposed tough restrictions on Chinese IT companies in recent years, citing national security concerns and alleged abuses of intellectual property rights.
That said, what products from the company do you expect to arrive in the US? Do let us know by dropping a comment down below.